How can you improve a business’s visibility?
How to increase sales by boosting brand visibility?
These are some of the pressing questions of the internet savvy era we are living in. How do we address them?
Brand visibility is crucial to growing your business. You need to take your products and services to customer homes through the internet. Improving the ranking of your website on search engines is the main driver behind marketing strategies. The Internet opens up a wide network and opportunity to expand your business beyond geographical boundaries.
Don’t miss this chance. Don’t stick to traditional marketing methods. Take your business online. Here are some effective tips and tricks to improve your brand’s visibility.
Strategic Ideas to Improve A Business’s Visibility
Set up a new business? Or started affiliate marketing business? You definitely need tips and tricks to boost visibility for your business. Some of you focus on improving visibility in your niche (industry), some strategies emphasize on increasing the online brand visibility to increase awareness and boost sales while the rest highlight the ways to improve visibility among potential hires.
1. Build Your Own Website
Living in an era of digital advancements and the internet, it is essential that you create a website for your business. A website gives you control over branding and promotions over digital platforms. 63% of people use the internet to search for any product or local services. The website is the digital address and tool of communication for your business. It can also work as a powerful marketing ally for you.
Over 1.7 billion people are using the net and social media every day. Moreover, 75% of users purchase stuff online. A website dedicated to your business will improve your online presence and boost sales. Buyers expect you to own a website with relevant content about your products and services, informative blogs, and much more in one place.
2. Learn Proper On-Page Optimization
SEO, search engine optimization is a term that induces panic among many business owners. Entrepreneurs and start-up owners are under the impression that SEO is a complex process hard for a businessman to understand. However, little knowledge about the topic can give you insights about how a search engine works and why is it so important to improve a business’s visibility.
SEO tactics are easy ways to show your website in the top relevant pages on the search engines. The basic on-page optimization techniques are simple, easy to comprehend and implement. If you have built your website using WordPress you can install free SEO plug-in to guide you to writing effective content that will help you improve business’s visibility.
3. Stand Out From The Crowd
A differentiator is very important to drive your business to the pinnacle of success!
You don’t need to have a unique product or service; highlighting a meaningful USP can serve as a strong differentiator. Create a short pitch that includes information about your business and how you can help users in need. Refine your pitch and make a video for all digital presence. Think of this as a twitter bio – you have on 140 characters to write the best about yourself!
Sharing the video is a compelling way to position you in the industry. This trick works because a concise, positive, and to the point business statement is easy to apprehend, and people can quickly figure out how you (your business) can add value to their lives.
4. Invest In Networking
A strong business network is key to the success of the company. Spend time to develop and build strong relationships and networks to pep up the visibility of your business. Start networking in a close circle within your community, and then expand to distant business owners in your niche. Try to know in detail about common challenges in their business no matter what industry you belong to. You will get marketing strategies and tactics to improve the visibility of your business.
Meet new people and gain knowledge and experience from them. Listen to more and more people who have succeeded and adapt their strategies. Learn from the mistakes of others and improve in those areas. The key to building relationships is to speak less about yourself and listen more.
5. Do Content Marketing
Content marketing emphasizes on building public interest and trust. It’s not about building brands for your business. Content is the king! However, good content can be your kingdom of progress and success. Writing effective blogs is the right way to start content marketing. Publish regular content that is relevant and useful for the users. Wondering how can you improve a business’s visibility via blogs?
It’s a simple and effective trick to attract traffic to your website. Content written for smaller local markets and lower competition industries will rank higher in search results. Sometimes you just need strong SEO. Providing informative content builds relationships that boost sales and promotions. Allow guest posts on reputed platforms. Delight your customers so they share your content on social media platforms. This will introduce additional users to your business and services.
6. Have A Social Media Presence
Improving your social media presence is crucial for the visibility of your brand. There are millions of people on the micro-blogging channels every day and using these platforms to grow your business is a smart move. Digital marketing via social media allows customer engagement and boosts visibility among potential customers.
Go beyond Facebook pages and join in conversations, use relevant hashtags, answer customer inquiries on various other social media sites to make your brand more visible, relatable, and personable. Some other social media platforms are:
Social media icons on your website are a great opportunity to make your brand visible to potential customers.
7. Run Targeted Facebook Ads
Digital marketing through Facebook ads allows you to attract the audience. With Facebook ads, you can lure customers with buyer-intent to your website. For example, an event management company can create an ad for wedding venues and select a local audience within the niche and target people who like wedding-related pages on Facebook.
You can also use Facebook ad spy tools to sneak in your competitor’s ads and gain insight to improve your business strategies. Facebook ad library, BigSpy, and other tools offer good features and search filters to help you spy on your competition.
8. Guest Blog On Relevant Websites
Guest blogging is a great way to improve digital marketing. By creating content for other web portals you tend to boost recognition to your own website. Guest blogging provides you with many benefits like building backlinks, improving authority, increasing organic traffic, promoting public awareness, network expansion, and more.
Writing for other websites and educating people with your content builds trust. Millennials don’t trust or even click on many ads. Once you are known for your content on reputed platforms it will be easy for you to improve brand visibility.
9. Leverage The Power Of Referrals And Reviews
Word of mouth has a lot of influence even today. People trust and believe in reviews from other people. Referrals from review sites like Glassdoor or Amazon will give customers and users the power to give their opinion of a product or business. Word of mouth will also encourage the users to share your business profile with family and friends.
Encourage your customers to leave a positive online review on your website. This will increase your online footprint and spike your visibility. Your business listing will rank higher as compared to your customer if you have more constructive online reviews about your products or services than the competitor.
Partnering with complementary businesses can help you access the ready market through this strategy. For example, if health and nutrition is your alcove, partner with brands selling fitness equipment online. This will surely improve your visibility online.
10. Consider Promotional Products
Personalized giveaways are great for any business. Don’t ignore the power of promotional products. 58% of people hang on to brands giving promotional products and discounts. Entrepreneurs looking for small scale growth in their businesses should adopt this simple strategy.
Sponsoring gifts, gala dinners, charity events, and other community actions can improve your local and national visibility. Partner with organizations to bring up your business in the frontline (brochures and signboards of the organization) getting more eyes on your business and positioning you as a do-gooder in the society.
Businesses cannot survive without promotions and brand awareness. There is no one-hit formula for increasing the visibility of your business online. So, how can you improve a business’s visibility to grow and succeed as an entrepreneur? This is not rocket science. It often takes smart tactics and a combination of digital marketing strategies to break away from the noise. Take steps to be ahead of the competition. Start by a growing awareness of your brand, educate the users, and build trust among them to promote your business visibility.
A good business creates a brand name, quality products, and services. However, a great one not only creates brand but builds relationships, creates advocates, customers, and campaigners!
Frequently Asked Questions
1. How can you improve a business’s visibility to people located near you geographically?
Follow these steps to improve brand visibility in your niche:
- Translate your website into two or more languages
- Have good analytics on your web portal
- Offer free phone support during business hours
- Map your phone number, address, and business hours so that you are easily traceable.
2. How do you increase brand visibility offline?
Step back from the computer and give your customers an offline experience with these easy steps:
- Business cards
- Newspaper ads
- Promotional offers and deals
- Roadshows and trade exhibitions
- Personal networking
- Offline marketing techniques
- Direct mail communication
3. How do I increase my business visibility on Google?
Here are 6 simple ways to increase the website visibility on Google and other search engines:
- Register with Google search console and Bing webmaster tools
- Optimize and submit a sitemap to search engines
- Test for crawl errors
- Ensure your website is compatible with smartphones and operates quickly
- Publish relevant and engaging content like blogs and guest posts regularly
- Use effective SEO keywords in your content
4. How do you increase brand visibility?
Boost your brand’s visibility across search engines and social media platforms with these excellent strategies:
- Update your business listings on Google My Business
- Go mobile to boost visibility
- Optimize for local SEO ratings
- Manage your reputation
- Create a 360 virtual tour of your product range
- Engage customers via social media marketing
- Be consistent
- Run webinars
- Strengthen your branding
- Email Marketing Strategy
- Live Streaming
- Engage customers
5. Why my website is not on Google?
To see your webpage on Google, you need Google to index your portal. This is because your website is recently created and doesn’t have any inbound links. Here is what you need to do to index your website:
- Create an account on Google webmaster tools
- Register and point Google to your sitemap
- Ask them to re-crawl your URL
My name is Sumit Kumar, and Keeping up with fast-paced digital marketing trends and applying them in my work is my true passion. Being a digital marketer by heart and blogger by the mind for 2 successful years of experience. I have learned to un-learn old techniques and instead update myself with new ones. I am currently working as an SEO Manager in Greekmapple Company and have profoundly specialized in SEO, affiliate marketing, and Facebook ads. In this fast-paced and profitable industry, I have learned never to walk alone, and hence I continuously work along with my team by empowering them. This provides me with enormous gratification.