Social Media Marketing In Pune
Viral Your Brand Socially
Social medial marketing is one of the best and most famous techniques for branding purposes. It helps to reach masses by using various social platforms. In today’s world, about 90% of the population is present on some of the other social media platforms. Social media is our new version of society and the best place to increase brand awareness. It is very helpful in driving more traffic on your website and generating leads for your business.
Be a post going viral or people highly engaging in social media, there are numerous factors making this platform impactful. Thus, social media marketing is a major factor behind a changed scenario of business marketing and customer relationships.
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Social media platforms are the new society of the digital era!
If you are searching social media marketing company in Pune, then you are at a perfect place – Greek Mapple. Greek Mapple surpasses as one of the up-to-date social media marketing company in Pune, India. It offers tailor-made strategies and plan of action which can do wonders for your brand.
Social media marketing is growing rapidly and remodeling traditional marketing techniques. Social media marketing involves posting content in the form of text, image, video, and gifs. It has become an essential and influential online marketing resource for companies and brands. Social media marketing helps with the advertising of your company and enhance the presentation of your company. There are various social media platforms like Facebook, Twitter, Instagram, etc which have the highest traffic and potential customers for your business. You need to smartly choose the best social media platforms that will suit your audience.
What is Social Media Management?
Social media marketing plays an important in branding and business development. It involves actively using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, MySpace, YouTube, StumbleUpon, Digg, Whatsapp, Reddit, etc. and communicate with your potential customers.
Handling social media is not so easy as merely posting a picture. It requires a set of skills and expertise to make your brand or company to be seen by the audience. And that’s where we step in! There are various social media platforms and each platform has its unique characteristic, each needs a different marketing strategy to gain more audience and thus become popular among your competitors.
Social media management is a continuous process of managing your online presence which includes ideation, creating, planning, publishing, and analyzing the results. In addition, these social network marketing strategies must involve creating content that will be engaging and resonate with the thoughts of the audience.
Greek Mapple is a proficient expert at social media marketing, promotions, and management. We serve to achieve your goals for social media, like building your following or social media revenue.
Know About Principles of Social Media Marketing
There are some important principles which when followed can provide amazing results. It gives an organic boost to the brand or business.
1. Sharing is caring
When we state sharing is caring, it means that sharing knowledge, experience, failures, and success will add value to the life of your audience. Providing valid and quality content to the audience is very important as it builds trust.
2. Keep it fresh
Social media marketing is all about creating and providing fresh or latest content which will people are seeking. Another important part is the quick and appropriate response to queries, complaints, and inquiries of your users.
3. Add value
Social media marketing has two subjects in focus – Entertainment, and Information. In either form, one needs to create fresh and educating content for its users. You can always work on adding value which makes your brand more visible and has long-term effects on users’ minds.
4. Multichannel Focus
You can find your potential customers or audience on more than one social media platform. Focusing on multichannel is very important to target all types of audiences. You can churn content and present it in a different form on different platforms.
5. Lead Magnet – Giving free stuff to get attention
The lead magnet is a free or trial service or product that you give to your audience. This helps in seeking attention and develop trust between you and the user. This technique is known for very high retention of audiences and converting them into potential customers.
6. Be Responsive
It very important that you make your audience feel that you are attentive and responsive to them. You can understand the requirements of your audience and improve your strategies. The audience loves when they get responses from brands.
7. Performance study
There is no rule book for strategies that is the reason for studying your performance is very important and it can help you decide new strategies needed or what is working and what is not.
Planning of Social Media Marketing Strategy
Planning and developing strategies is very important as it helps to reach desire goals. It also helps to see if you are targeting towards right goals.
1. Chalk down your goals
It is very important to note down goals. Many times, people are unaware of what to expect from social media. Deciding goals can give you proper direction to make strategies that will work for your business or brand. Your goals should be specific, clear, accountable, and relevant to your brand.
2. Result metrics
Result metrics is about assessing your social media marketing campaign. The metrics can be different for various businesses. Here are a few common metrics which you can refer to increment in followers, likes, shares, likes, comments, website visits, signup, etc.
3. Design persona of your perfect audience
It is very important to know how your perfect audience looks like, which is known as the persona. You can do a survey and small research to understand how your audience should look. You can define persona by interests, requirements, choices, followers, potential customers.
4. Competitor Analysis
It is a very helpful technique where you can understand what your competitors are doing and what is working best for them.
Audits help to understand different aspects like what works best, failed strategy, types of audience, best platforms to focus, competitors focus, etc. This audit will provide lots of clarity and you can create strategies that will work for you by giving desired results.
6. Final Strategy
It’s time to sit and draw final strategies. You can plan all activities you need to do to achieve your goals. Activities can be in the form of ads, content, promotions, blogs, posts on social media platforms, etc. Always remember that content is KING if your audience resonates with your ideas then you are the winner. There is no big or small player here, content is the only player.
Advantages of social media marketing
The major reason for the growing popularity of social media platforms is, it is free to start. But there are many more reasons why this social media marketing is new and the best way of branding. Each post of your business can be made visible to millions of people online worldwide. People who see your post can share your post and thus, your brand is digitally promoted. You get instant feedback on every post which helps you to be in direct contact with your customers. Reviews, shares, comments, and likes are excellent mechanisms to promote your product
There are some more real-time advantages of using social media marketing:
- Increased Visibility
- Engage a larger population
- Direct Access to Customers
- Less expenditure on advertising
- Increases CRM
- Real-time and honest feedback
- Tracking competitors
- Progress in Search Engine ranking
- Increase popularity
What makes Greek Mapple different from other social media management companies in Pune?
Social Media Marketing is one of the most important techniques to reach the desired audience and see rapid growth in business. Social media directly targets customers mind and influence them to move towards the brand and become potential customers.
Many feel continuous postings aids to increase in your brand or company presence; which sadly is not true! The content posted should be relevant, engaging, informative, inspiring, and most importantly entertaining. Our expert and creative digital marketing team of social media marketers are well versed with the current online trends and work accordingly. We study our client’s target audience and customize each post accordingly. We are a social media marketing agency in Pune who assure the following for your posts on social media platforms:
- Your every post is target audience oriented
- Every post is attractive and original
- Unique content for each post
- Each post is made by combining various elements such as text, image, video, infographics, etc. Making each post unique.
- Your social media page has something new every day
- We handle the technical part of the page.
- We understand the use of the right social media platforms at the right time.
Why choose Greek Mapple?
We at Greek Mapple offers customized plans and packages for every client as per their business need. We hold a team that has fresh minds and experienced brains which helps in understanding customer and client-side of every business.
We cater to other digital marketing services which give us an upper hand in understanding how digital platforms work.
Modus Operandi For Social Media Marketing
- Content Planning
- Creative designing
- Competitor research
- Performance study
- Testing Plan A/B
- Audience interaction
- Posting time analysis
- Insights study
Please book a free consultation with us and we will guide you about social media and marketing. This clarity call can help you understand what social media marketing can do for your business or brand.We will be more than glad to share to use our expertise and bring growth and business to you.
How will the social media manager help us?
It is true that you can alone handle your social media. But with the support of social media managers, your brand can do wonders at the same given time. We as your social media manager are in-charge of representing you across all social networks as the sole voice of the brand. Our creative team responds to comments, organize campaigns, and generate content for all social media platforms. We are a social media marketing company in Pune that provides organizations with the guidance required to heighten their online presence.
The fast-paced nature of the social world means these social media marketing strategies are usually short-term. A social media manager’s prime task is to implement a creative marketing plan along with the following tasks:
- Customise content for each social media platform
- Support the development of brand identity
- Participate in visual design strategies
- Support promotional strategies
- Compile your engagement strategy
- Establish a conversion strategy
What holds in the future for Social Media Marketing?
We are already living in a digital era; everyone you know is on social media. In recent times, the AI of social media is so well developed that you can easily reach larger masses.
People are also keener to get all services and products digitally which helps them to save time. We all are looking forward to a life which will be more convenient and easier. Social media is one of the major tools for such visionary life.
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