People surf the net using various devices like smartphones, laptops, tablets, and more. End-users can use or open your website on any of these devices and various web browsers. The key to excelling in the user browsing experience is to focus on website designing.

65% of people browse using smartphones, there are many smartphones with different resolutions and screen sizes. To cater to all users, your website should be mobile responsive to all devices. A responsive website helps in the retention of the audience.

Research suggests that an average internet user stays on your website for around 3 seconds. Thus, your website should load quickly. Typically a good web design should load in less than 6 seconds. If your website speed is more than that the user loses interest and surfs other relevant sites.

Website speed is the first impression you make on your visitor. Slow loading has a huge impact on users and it also hampers your website ranking on Google searches. You can achieve great conversion rates if your website speed is optimized to load within 6 seconds.

The loading speed depends on the structure of your website, hosting provider, and data size. These parameters can be optimized and a fast loading site can be achieved.

SEO when done right can transform your business. You can see an increase in the number of organic searches and leads. SEO thus helps to boost business growth and decreases the cost of customer acquisition

SEO is a process it can’t be achieved in a day but a healthy website is one that has content that is SEO friendly. SEO can majorly be divided into three segments.

• On-page optimization (e.g. keywords and content quality)
• On-site optimization (e.g. site speed, XML sitemaps and metadata)
• Off-site optimization (high-quality backlinks, domain authority, and page rank)

Over optimizing is to be avoided so that your website doesn’t look like spam. Content on your website should add value to its user. Users always appreciate knowledge.

As a Web Design Company, we will set up the SEO plug-in and configure the settings for your website. We also do basic SEO for your website.

In any business, measuring tools play an important role. Google Analytics is a free tool that helps you check your website insights. It helps you understand your audience and their behavior. It also helps you set goals and digital marketing strategies for your business.

Google Analytics helps you to –

• Measure sales and conversions
• Create customized reports
• Find your visitors’ demographics
• Measure your websites bounce rate
• Understand users interest, gender, device, location
• Decide and achieve your business goals
• Write a copy of your content
• Understand the social media platform to be targeted

Our expert team will integrate the Google Analytics Code into your web design. We also provide basic training on how to use this tool effectively.

A website is not just a digital address for your business but it also plays an important role in a lead generation which will flourish your business. Good website design can attract new customers and also help to retain existing ones.

Creative web design with good landing pages, sales funnel and attractive lead magnets can increase your organic traffic. There is a good chance of conversion if you create user-friendly websites.

Social media is very important for any business. It helps in creating a brand presence. It is mandatory to have social media links and sharing options on the website. It helps users to share desire content on various channels.

Email marketing or newsletter subscriptions play a very important role in organic conversions. The website should have provisions and call to actions for getting subscriptions.
Email marketing is a great way to keep in touch with clients and subscribers. It can be very effective in the form of direct mail, share offers, broadcasting, and advertising.

There are various third-party plug-ins and software which helps in delivering materials to subscribers.

Security is a high priority worldwide. Cyber attacks on websites are common. Choose the website hosting services or a digital agency which will provide overall protection from hackers. Few essential security tools you need are:

• Strong firewalls
• Intrusion and Malware protection
• SSL certificates
• Spam filtering
• Remote backups

Here are a few things you should take care of website security:

• Clean and error-free website code
• All themes and plug-ins installed must be up-to-date
• Secure website with strong passwords for all users
• Hide your website back-end
• Enforce strong security policies on your website

Data security is very important for any organization. Take an extra effort to understand and implement it on your website.

Blogging is an essential factor in creating high-quality website content. It is an inbound marketing strategy used by website owners to –

• Increase user engagement
• Improve website SEO
• Educate your clientele
• Provide information about your products and services
• Increase organic traffic to your web page

This is an important segment of your website. CTAs are the places on your website where you influence the visitors to take action through signups, email, call, purchase, booking appointments, inquiry form, and more. It helps your visitors connect with you instantly without having to leave the website.

Other key features of a website are –

• Storage and management of all inquiries should be accessible and secured
• Backup plan for your data on Google drive or your local server
• Use of good quality and relevant images
• Free updates and/or support for a year